Webinar: Boost your ABM. Use Account Insights from Events.

Automate Your Post-Event Workflow

atEvent’s MA/CRM integrations offer exceptional flexibility and control so captured lead data can flow seamlessly into your systems, automatically triggering post-event engagement.

Customize qualifiers in the lead capture app

Get the Info You Need, How and Where You Need It

Customize fields in the lead capture app so reps can collect the information that matters to your sales process. Leads sync with your MA/CRM systems on the schedule you prefer, automatically triggering your campaign workflows.

Know What Action to Take—and Take It

Don’t let leads fade into the background after an event. View data-driven insights on your target accounts and prospects, and track interaction history across events by account. Add lead scores or other MA/CRM metrics, so you always know what the next steps should be for each of your qualified prospects.

Trending follow-ups
Actionable Event Data

Prove Your Event Drove Qualified Sales Leads

Review event intelligence such as trending qualifiers and target account activity. Use the insights to demonstrate event ROI, optimize your event budget, and further your account-based marketing (ABM) strategy. Dig deeper into persona and account trends by engaging our data scientists to enrich your data using third-party services like Leadspace, Clearbit, TalentIQ, and others.

“Once you get all teams on board with atEvent it helps drive ROI and helps with lead scoring, assuring accurate and timely follow-up with hot leads.”
– Stephanie Siemens, Sr. Events Specialist, InTouch Health
Our Lead Retrieval Partners

atEvent’s enterprise solution offers the widest lead retrieval integrations in the industry, covering more than 75% of North American trade shows.

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