The most secure and scalable event lead automation platform on the market. Period.
From field customization to data cleansing to support for 3rd party data enrichment, atEvent helps you leverage your CRM and Marketing Automation Investment to drive event ROI.
atEvent offers the deepest, most flexible integrations with the most widely used Marketing Automation (MA) and CRM systems—so your team can capture the insights you need at events, conferences, and tradeshows and transfer them into your systems accurately and automatically.
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The info you need, how and where you need it.
Easily customize atEvent fields—and even add hidden fields—to sync seamlessly with your Marketing Automation or CRM system. Captured information will be transferred automatically in near real time, triggering your campaign workflows for a post-event process that just hums.
Know what action to take—and take it
Don’t let leads fade into the background after an event. View data-driven insights on your covered accounts and prospects, and track interaction history across events by account. Add lead scores or other MA/CRM metrics, so you always know what the next steps should be for each of your qualified prospects.
Prove your event drove qualified sales leads
Review trending topics and follow-up actions, cost per lead, covered account activity, and company user productivity at a glance on the atEvent dashboard. Dig deeper into persona and account trends by engaging our data scientists to enrich your data using third-party services like Leadspace, Clearbit, TalentIQ, and others.
With atEvent, we have seen a reduction in time to get a lead into our systems, greater lead counts coming back from shows/events, increased ability to track lead follow-up as well as more information on our leads/contacts and how they are interacting with us.
Global Events Manager
Our Lead Retrieval Partners
5 Questions Marketing Ops Should Ask Before Choosing a Solution*
Which Lead Retrieval vendors do you integrate with?
Which CRM/MA platforms do you integrate with? Are they direct integrations or through a third-party API?
Do you support advanced integration such as hidden fields, data cleansing, sync management, customizable experiences and user-level reporting?
Do you provide insights and event intelligence on the mobile device?
Do you support ABM?
* How would we answer?
(1) All of these listed here; (2) These here, and Direct (because third-party integrations are shallow and have latency issues when changes occur); (3) Definitely; (4) Yes; and (5) Of course.