Integrate Event Demand Gen | Send More Qualified Event Leads to Sales

Everything You Need to Know about Running a Virtual Conference.

Automate Your Post-Event Workflows

atEvent's marketing automation and CRM integrations offer exceptional flexibility and control so qualified event leads can flow seamlessly into your systems, automatically triggering post-event campaigns.

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Customize qualifiers in the lead capture app

Get the Info You Need, How and Where You Need It

Customize fields in the lead capture app so reps can collect the information that matters to your sales process. Leads sync with your marketing automation and CRM systems on the schedule you prefer, automatically triggering your campaign workflows.

Know What Action to Take—and Take It

Don’t let leads fade into the background after an event. View data-driven insights on your target accounts and prospects, and track interaction history across events by account. Add lead scores or other marketing automation and CRM metrics, so you always know what the next steps should be for each captured lead.

Prove Your Event Drove Qualified Sales Leads

Review event analytics such as trending qualifiers and target account activity. Use the insights to demonstrate event ROI, optimize your event budget, and further your account-based marketing (ABM) strategy. Dig deeper into persona and account trends by engaging our data scientists to enrich your data using third-party services like Leadspace, Clearbit, TalentIQ, and others.

“With atEvent’s custom qualifying questions we were able to identify 32% of our total trade show leads as high-quality leads.”

– Jessica Guevara, Marketing Operations Manager