Integrate physical events with your digital campaigns with atEvent®️ universal lead capture solution. Improve engagement before, during and after events to accelerate sales and drive ROI.
atEvent's marketing automation and CRM integrations offer exceptional flexibility and control so qualified event leads can flow seamlessly into your systems, automatically triggering post-event campaigns.
Customize fields in the lead capture app so reps can collect the information that matters to your sales process. Leads sync with your marketing automation and CRM systems on the schedule you prefer, automatically triggering your campaign workflows.
Don’t let leads fade into the background after an event. View data-driven insights on your target accounts and prospects, and track interaction history across events by account. Add lead scores or other marketing automation and CRM metrics, so you always know what the next steps should be for each captured lead.
Review event analytics such as trending qualifiers and target account activity. Use the insights to demonstrate event ROI, optimize your event budget, and further your account-based marketing (ABM) strategy. Dig deeper into persona and account trends by engaging our data scientists to enrich your data using third-party services like Leadspace, Clearbit, TalentIQ, and others.
atEvent’s enterprise solution offers the widest lead retrieval integrations in the industry, covering more than 75% of North American trade shows.