One Lead Capture Solution. Every Event.

Our Story

The inspiration for atEvent came more than 5 years ago, when demand gen agency Iron Horse began hearing a common request from its enterprise B2B clients: can you help us prove the value of our events? The importance of events for pipeline development was clear, but organizations lacked a way to measure and optimize event ROI. Recognizing that the missing piece was contextual event data, Iron Horse CEO Uzair Dada assembled a team of demand gen experts, user experience designers, and engineers to create a solution—and atEvent was born.

Today, that focus on demand gen and sales enablement has resulted in a solution that combines universal lead capture with enterprise-level marketing automation and CRM integrations—so marketers can track, analyze and optimize event engagements the way they do with their digital campaigns.