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Our Story

The inspiration for atEvent came more than 5 years ago, when growth marketing agency Iron Horse began hearing a common request from its enterprise B2B clients: can you help us prove the value of our events? The importance of events for pipeline development was clear, but organizations lacked a way to measure and optimize event ROI. Recognizing that the missing piece was contextual event data, Iron Horse CEO Uzair Dada assembled a team of demand gen experts, user experience designers, and engineers to create a solution—and atEvent was born.

Today, that focus on demand gen and sales enablement has resulted in a solution that combines universal lead capture with enterprise-level marketing automation and CRM integrations—so marketers can track, analyze and optimize event engagements the way they do with their digital campaigns.

Our Strategic Partners

Demand generation doesn’t happen in a vacuum, which is why atEvent collaborates with strategic partners to optimize marketing and sales integration and campaign management.

Our Team

Based in San Ramon, CA and Portland, OR, atEvent is made up of data-driven demand generation experts and engineers passionate about helping companies convert event leads into meaningful sales conversations.

Our Locations

San Ramon

6111 Bollinger Canyon Rd, San Ramon, CA 94583  Directions


1001 SE Water Ave, Portland, OR 97214  Directions