Connecting the Dots from Event to Sale

Even in this age of highly personalized digital marketing, nothing can take the place of a great face-to-face conversation. Tradeshows, roadshows, and corporate events still offer the best opportunities to connect with potential customers and learn more about their specific needs.

In this webinar, SiriusDecisions Research Director, Julian Archer, and atEvent CEO, Uzair Dada, presented concrete process for translating these highly fruitful interactions into sales.

Watch the video to learn how to:

  • Create an event management framework that maps to organizational goals
  • Develop metrics to measure event effectiveness
  • Capture detailed lead intelligence
  • Nurture event leads to speed up post-event sales

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