Enterprises spend 20%+ of their marketing budget on events—but still struggle to quantify the impact of this investment on lead generation and sales.

The atEvent Event Sales Intelligence Platform lets you capture higher quality leads and provides detailed sales-specific insights so you can increase the success of your events.

atEvent Event Intelligence Platform

Higher Quality Leads

Increase the ROI of your events

Rather than just gathering names, sales and marketing staff can use the atEvent app to increase engagement with those who show actual interest in your products or services—leading to cleaner data, better metrics and higher sales conversions.

Higher Quality Leads

Rich Prospect and Account Interaction Data

Critical context for personalized nurturing

Rich Prospect and Account Interaction Data

Card collections, sign-ins, and newsletter sign-ups can only tell your team who visited your booth. With atEvent, sales and marketing staff can add important context to prospect records, including topics discussed, top solution areas of interest, and follow-up actions—for personalized prospect nurturing and faster sales conversion.

Sales Intelligence Dashboard

Detailed insights for accelerated sales

The number of names captured is an imperfect metric for the success of an event. The atEvent dashboard pulls together detailed insights about trending topics and follow-up actions, cost per lead, covered account activity and more—so sales and marketing have all the information they need to accelerate the sales process.

Detailed Event Insights

Interaction History Across Events

Get the whole story

Interaction History Across Events

Typical enterprise sales do not happen with an individual, but an account, over time. Insights about interactions with a single prospect at a single event are only part of the picture. The atEvent dashboard lets sales and marketing quickly and easily see the whole account and prospect engagement story and plan the next step accordingly.

Marketing Automation and CRM Integration

Keep the event momentum going

Marketing Automation and CRM Integration

Rapid, personalized follow-up is the best way to capitalize on event interactions. atEvent is fully integrated with the most widely used Marketing Automation and CRM systems to provide a comprehensive view of prospect and account activity—enabling automated, targeted prospect nurturing after your event.

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