Event Expert Spotlight : Colleen McLaughlin

We want you to come to the atEvent "In the Lead" blog to meet different influencers and trendsetters who are shaping the face of the event industry. So each month our team will be interviewing a different expert from all walks of the event industry -...

by atEvent | Event industry expert Q&As

Mobile apps make or break prospect decisions at events

Consider the facts as you’re debating what areas of your event marketing strategies you need to prioritize: The average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps! The ...

by atEvent | Event tips and best practices

Old fashioned practices are destroying leads at events

Although the #1 goal of companies that exhibit at events is to generate sales leads and build awareness, nearly 60% are still dependent on old fashioned practices when it comes to capturing critical prospect lead information. Practices such as busine...

by atEvent | Event industry trends and predictions

Check-in time at events as important for driving sales leads as in-booth time!

The average visit to a company’s booth at an event lasts under two minutes in total. Here’s how quickly the window of opportunity to turn a visitor into a customer can pass you by: About one minute of that time is spent checking in the vi...

by atEvent | Event tips and best practices

Average ROI at events is 5X; time for marketers to stop being average!

Consider the following. There are 34 tradeshows across the United States that are taking place this week alone. Did you know that for every dollar a company spends exhibiting at a tradeshow the average return on investment for that dollar is $4.99? T...

by atEvent | Event industry trends and predictions