Check-in time at events is important

The average visit to a company’s booth at an event lasts under two minutes in total. Here’s how quickly the window of opportunity to turn a visitor into a customer can pass you by: About one minute of that time is spent checking in the vi...

by atEvent | Featured

Welcome to the atEvent “In the Lead” blog

Welcome to the atEvent “In the Lead” blog! If you’re one of the thousands of brand marketers, event planners or sales personnel who could benefit from a greater level of leads generated at events and improve conversions after the events...

by atEvent | Featured

Why You Aren’t Getting Sales-Ready Leads from Events. 6 Easy Things You Can Do to Change That.

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of attendees identified sales-ready leads as the most important event metric for their sales reps today. This response wasn’t a surprise, but it did mak...

by atEvent | Brand events | Event industry trends and predictions | Event tips and best practices

‘Socially Awkward’ marketers should pay up at events for better results

Nearly 50% of tradeshow and event attendees indicate that social media is their primary channel to research business decisions. Further, more than 20% of event marketers indicate that social media has the biggest impact on their sales goals and an ov...

by atEvent | Featured

Marketing automation top priority for marketers, but yet to reach full potential at events

Last year alone, companies spent over $300 million on marketing automation tools and identified marketing automation as a top priority investment area over the next 12-24 months. And the momentum doesn’t seem to be slowing down anytime soon! So...

by atEvent | Event tips and best practices