Category Archives: Featured

Dying to Ditch the Paper at Your Next Event? There’s an App for That

by atEvent | Featured

All the hard work to prepare for the Big Event is done, thanks partly to the knowledge you gained from Part 1 in our series, 5 Must-Know Tactics to Drive More Sales-Ready Leads from Events. Your organization ran a strong campaign to get existing prospects excited for your event. Key prospects that are expected to […]


5 Must-Know Tactics to Drive More Sales-Ready Leads from Events

by atEvent | Featured

For salespeople, events offer one of the best opportunities to connect with prospects face to face and further the sales conversation. Yet, many of us go into events underprepared, hoping to make headway with key accounts simply by virtue of being in the same room. To be sure, some great deals have been made over […]


Tradeshow Giveaways: Goldmines or Garbage Generators? [INFOGRAPHIC]

by atEvent | Event industry trends and predictions, Event tips and best practices, Featured

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing spend? This infographic shows how the costs of one common […]


Create a Strong Path from Event Planning to Sales with Event Sales Intelligence

by atEvent | Event industry trends and predictions, Event tips and best practices, Featured

At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back to the office. Instead, contacts gained from events are usually shuffled into a standard nurture track […]


Check-in time at events is important

by atEvent | Featured

The average visit to a company’s booth at an event lasts under two minutes in total. Here’s how quickly the window of opportunity to turn a visitor into a customer can pass you by: About one minute of that time is spent checking in the visitor, while the other minute is spent on other activities […]