It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing spend? This infographic shows how the costs of one common […]
At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back to the office. Instead, contacts gained from events are usually shuffled into a standard nurture track […]
In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of attendees identified sales-ready leads as the most important event metric for their sales reps today.
This response wasn’t a surprise, but it did make us wonder: If sales-ready leads are the end goal, why are so many organizations satisfied with event tactics that don’t move us any closer to this prize?
Last year alone, companies spent over $300 million on marketing automation tools and identified marketing automation as a top priority investment area over the next 12-24 months. And the momentum doesn’t seem to be slowing down anytime soon! Some researchers predict that by 2020, as a result of continued marketing automation adoption, companies will manage […]
Consider the facts as you’re debating what areas of your event marketing strategies you need to prioritize: The average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps! The majority of attendees indicate that an enjoyable and informative mobile experience is the […]