Category Archives: Event industry trends and predictions

Tradeshow Giveaways: Goldmines or Garbage Generators? [INFOGRAPHIC]

by atEvent | Event industry trends and predictions, Event tips and best practices, Featured

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing spend? This infographic shows how the costs of one common […]


Create a Strong Path from Event Planning to Sales with Event Sales Intelligence

by atEvent | Event industry trends and predictions, Event tips and best practices, Featured

At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back to the office. Instead, contacts gained from events are usually shuffled into a standard nurture track […]


Why You Aren’t Getting Sales-Ready Leads from Events. 6 Easy Things You Can Do to Change That.

by atEvent | Brand events, Event industry trends and predictions, Event tips and best practices

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of attendees identified sales-ready leads as the most important event metric for their sales reps today.

This response wasn’t a surprise, but it did make us wonder: If sales-ready leads are the end goal, why are so many organizations satisfied with event tactics that don’t move us any closer to this prize?


Old fashioned practices are destroying leads at events

by atEvent | Event industry trends and predictions

Although the #1 goal of companies that exhibit at events is to generate sales leads and build awareness, nearly 60% are still dependent on old fashioned practices when it comes to capturing critical prospect lead information. Practices such as business card collection and paper-based forms remain the status quo, and are resulting in companies capturing […]


Average ROI at events is 5X; time for marketers to stop being average!

by atEvent | Event industry trends and predictions

Consider the following. There are 34 tradeshows across the United States that are taking place this week alone. Did you know that for every dollar a company spends exhibiting at a tradeshow the average return on investment for that dollar is $4.99? This means that if you were to spend one dollar at every tradeshow […]