It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing spend? This infographic shows how the costs of one common […]
At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back to the office. Instead, contacts gained from events are usually shuffled into a standard nurture track […]
In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of attendees identified sales-ready leads as the most important event metric for their sales reps today.
This response wasn’t a surprise, but it did make us wonder: If sales-ready leads are the end goal, why are so many organizations satisfied with event tactics that don’t move us any closer to this prize?
Although the #1 goal of companies that exhibit at events is to generate sales leads and build awareness, nearly 60% are still dependent on old fashioned practices when it comes to capturing critical prospect lead information. Practices such as business card collection and paper-based forms remain the status quo, and are resulting in companies capturing […]
Consider the following. There are 34 tradeshows across the United States that are taking place this week alone. Did you know that for every dollar a company spends exhibiting at a tradeshow the average return on investment for that dollar is $4.99? This means that if you were to spend one dollar at every tradeshow […]