Category Archives: Brand events

Going Mobile

by atEvent | Brand events

Consider the facts as you’re debating what areas of your event marketing strategies you need to prioritize: The average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps! The majority of attendees indicate that an enjoyable and informative mobile experience is the […]

Why You Aren’t Getting Sales-Ready Leads from Events. 6 Easy Things You Can Do to Change That.

by atEvent | Brand events, Event industry trends and predictions, Event tips and best practices

In a recent straw poll taken during our webinar, Connecting the Dots from Event to Sale, 72% of attendees identified sales-ready leads as the most important event metric for their sales reps today.

This response wasn’t a surprise, but it did make us wonder: If sales-ready leads are the end goal, why are so many organizations satisfied with event tactics that don’t move us any closer to this prize?