Dying to Ditch the Paper at Your Next Event? There’s an App for That

All the hard work to prepare for the Big Event is done, thanks partly to the knowledge you gained from Part 1 in our series, 5 Must-Know Tactics to Drive More Sales-Ready Leads from Events. Your organization ran a strong campaign to get existing pros...

by atEvent | Featured

5 Must-Know Tactics to Drive More Sales-Ready Leads from Events

For salespeople, events offer one of the best opportunities to connect with prospects face to face and further the sales conversation. Yet, many of us go into events underprepared, hoping to make headway with key accounts simply by virtue of being in...

by atEvent | Featured

Tradeshow Giveaways: Goldmines or Garbage Generators? [INFOGRAPHIC]

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing...

by atEvent | Event industry trends and predictions | Event tips and best practices | Featured

Create a Strong Path from Event Planning to Sales with Event Sales Intelligence

At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back...

by atEvent | Event industry trends and predictions | Event tips and best practices | Featured

Going Mobile

Consider the facts as you’re debating what areas of your event marketing strategies you need to prioritize: The average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps! The ...

by atEvent | Brand events