5 Must-Know Tactics to Drive More Sales-Ready Leads from Events

For salespeople, events offer one of the best opportunities to connect with prospects face to face and further the sales conversation. Yet, many of us go into events underprepared, hoping to make headway with key accounts simply by virtue of being in...

by atEvent | Featured

Tradeshow Giveaways: Goldmines or Garbage Generators? [INFOGRAPHIC]

It’s a common conference sight: An organization offers a free lunch or giveaway in exchange for a badge scan or business card. While this might result in hundreds of new names for your sales team to pursue, what do you really get for your marketing...

by atEvent | Event industry trends and predictions | Event tips and best practices | Featured

Create a Strong Path from Event Planning to Sales with Event Sales Intelligence

At a typical medium-to-large event, your reps are engaged in dozens of conversations with prospects—whether at your booth, in a presentation, or over dinner. But only a limited amount of the intelligence gained from these interactions makes it back...

by atEvent | Event industry trends and predictions | Event tips and best practices | Featured

Going Mobile

Consider the facts as you’re debating what areas of your event marketing strategies you need to prioritize: The average attendee at a tradeshow or event owns more than three mobile devices, and 80% of their mobile time is spent using apps! The ...

by atEvent | Brand events

Check-in time at events is important

The average visit to a company’s booth at an event lasts under two minutes in total. Here’s how quickly the window of opportunity to turn a visitor into a customer can pass you by: About one minute of that time is spent checking in the vi...

by atEvent | Featured